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How should CFOs communicate in this uncertain time?

April 20, 2020

At the current stage of the coronavirus crisis, the institutions people rely on aren’t there for them (parents, friends, community resources) as a result of quarantines and social distancing regulations. Employees are likely worried about their job security, their health, and the health of their families.

The importance of communication and sensitivity from companies and C-level executives is more important than ever. CFOs and finance leaders must have clear, honest communication while maintaining optimism through the crisis.

This is part of AppZen’s CFO Leadership Toolkit, created to help CFOs prepare their businesses to face increasing economic uncertainty. It was created based on conversations with Coatue Management LLC, a global investment manager focused on public and private companies in the technology, media and telecommunications space.

To learn more, download our white paper on preparing to lead in a crisis.

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